Creating custom artwork for your event is a great way to make the theme come to life, mask unsightly venue features or accent beautiful features. Plus it provides a visual activity that stimulates guest conversation. Everyone has an opinion on art and having a creative conversation starter is a great way to enhance networking events. When it comes to creating custom artwork for your next event, there is a world of opportunities. Don’t settle for renting boring traditional art pieces. Instead create something that’s customized to your event, your theme, your team, your values or your perspective on the world. Art is the perfect medium for having a voice, opinion or vision so embrace the possibilities and create a great and unique space that makes your event really pop. A couple years back, I planned an event for a Vancouver-based newspaper celebrating it’s 100 year anniversary and to create artwork for the space, we used iconic front page images like Rick Hansen’s arrival back into BC and the twin towers smouldering on 9/11, and had them printed on 4′ x 3′ bioboard which made the signs light enough to hang along a pipe and drape room surround. Of course we uplit the signs with coloured LED lights to make them pop in the space. Guests really enjoyed seeing a visual representation of history, remembering epic moments in the Vancouver landscape, and of course sharing stories about what they were doing at that moment with each other. This outcome was precisely what we were going for and each piece cost only around $70.
Over the years, we’ve seen many other great custom artwork examples so in the spirit of sharing with the Eventsage community, here are a few ideas to consider:
Phototex Fabric Wall Covering
What exactly is phototex fabric? It’s a peel and stick removable fabric that can be printed with whatever image or pattern you want and can be stuck to just about any surface including walls, buses, stairways, pillars, floors etc. The image quality is as good as a photograph and it’s ability to be removed means it can be used in any venue without the risk of causing damage, upsetting the venue manager, or worse costing your company money. Looking for a feature wall at your event? If you can imagine it then it can be created using this product. Perhaps a dramatic pattern to make your host bar a little more chic? Or a cityscape for a Made in Manhattan theme? Or how about a team photo to welcome staff to your company holiday party? The ways you can incorporate this custom artwork option are endless, making it perfect for building any environment or creating any atmosphere you want at your event! Many print shops will create removable wall murals but our supplier of choice in Vancouver is definitely Colorific Printing.
It’s a sign! Custom artwork signs.
Signs can be a great custom artwork addition to your event look and can be a subtle and classy piece of décor if done right. Basic signage doesn’t count as artwork unless it’s creative, DIY, or unique in some way. Custom artwork that acts as both décor and signage is a fantastic way to communicate the event name, schedule information, the food and beverage menu, a seating arrangement, or anything else for that matter. Options we love are customized chalkboards, stenciled wood pallets, and carved wooden signs that lend a casual, rustic but polished look to your event.
“Draw” your audience in with decal artwork
Decals are a subtler custom artwork feature that can be a quirky addition to your event. Removable decals are easy to transfer on and off without compromising the surface they cover. Play with outlines, font styles, framing, placement, angles, and be sure to incorporate a quote, logo, slogan, or phrase that is meaningful to your guests. A decal is a small but potentially impactful design piece that can add flair and meaning to any event space.
Sources: ebay.com and modernhomedsgn.blogspot.com
Engage your audience with participatory artwork
Looking to make your custom artwork more engaging? Events are all about involving people in what’s going on around them – you want to be able to hold your audience’s attention in any way possible. Participatory art is a great way to do just that. Guests thoroughly enjoy being part of a creative process and working towards something collectively. Giving guests the opportunity to let their natural personalities and creativity shine through is what makes your event experience memorable. You should be trying to create an atmosphere where people can truly enjoy being their authentic selves. The pressure of being perceived as a skilled networker, a relationship maker, a good time, an opportunity creator is removed when everyone is just having fun being themselves. The best thing about interactive art is that it can be CHEAP. A piece can be as simple as having your guests write notes on post-its and stick them to a wall, or respond to a question on a giant chalkboard in colourful chalk. Here are some participatory art projects we love.
Sources: bedfordandbowery.com and Createabot.co.uk
Bring your event to life with human artwork.
If you’re looking for custom artwork that is truly dynamic, breathtaking, and sure to amaze your audience then take you should definitely consider human artwork. Human art is a crowd favourite and is guaranteed to capture your audience’s attention. Think: Cirque-de-Soleil-style acrobatics, living statues, body paint or black light models. The elegance and smooth movement of an acrobat is beautiful to watch. The mystery of a human statue is enticing. The visual effect of roaming canvases is enough to make guests stop and stare. Often it’s a fluid experience with silent artists wandering around the event, silently choosing spots to showcase their talents and interact with unsuspecting guests. This is a sure-fire way to add in that “wow factor” to your event.
Sources: A2d2.com and paintertainment.ca
Working with a difficult budget? If you just can’t find the funds for any of these ideas, then consider working with a local art school to use your event as a showcasing opportunity for student projects. Often schools will loan out pieces in exchange for the exposure their budding artists will receive at your event. A great idea is to create an “Up-and-Coming Artist Alley” where your guests peruse student works then vote on their favourites. The winning student(s) could receive a donation from your company. Guests will feel good knowing their participation has resulted in something meaningful for a struggling student.
Custom artwork can help create the atmosphere and vibe you want at your event. Just be sure that it is fitting to do so. Steer clear of adding random pieces into your event space that, though you may love them, don’t fit with your theme or the environment you are building. Be sure to collect opinions on what is going to work best at the event, but don’t be afraid to use your creativity to its fullest extent if the situation allows!